Azraai Hafiz is the strategist businesses call when the stakes are high and failure is not an option. For over 15 years, he has engineered rapid growth, market repositioning, and operational turnarounds that deliver results in weeks, not years. His work spans founder-led SMEs to established MNCs across Malaysia and the APAC region, all with one common outcome: measurable, sustainable, scalable growth.

At the core of his approach is Aha Consulthink’s two-stage model, a proprietary ecosystem of frameworks that takes a business from uncovering its deepest performance leaks to achieving market dominance.

 

At the core of his work is Aha Consulthink’s two-stage model, a proprietary system of frameworks that take a business from diagnosis to market dominance.

 

Stage One: Strategy (Diagnosis & Design)
This is where the leaks get found, the noise gets cut, and the plan gets locked.

• B.E.A.R. Audit™: Exposes gaps in Brand, Efficiency, Assets, and Revenue.

• Profit Efficiency Matrix™: Reveals where time and money bleed and how to stop it.

• Clarity Blueprint:  Translates strategy into a step-by-step execution roadmap with clear owners, timelines, and KPIs.

• R.A.I.S.E. Framework™: Rebuilds Revenue, Architecture, Identity, Strategy, and Execution to make growth scalable.

​​

Stage Two: Execution (Implementation & Scaling)
Only what moves the needle gets done, nothing else.

• Content Command Blueprint: A ready-to-run content + funnel engine to position, convert, and sustain growth.

• Growth Channel Playbook: Expands reach via affiliates, partnerships, and organic growth, beyond paid ads.

• L.E.A.P. System™: Future-proofs the business through Legacy, Ecosystem, Architecture, and Positioning.

• Strategic Infrastructure Kit: Installs dashboards, manuals, SOPs, and partner decks for operational consistency.

• Global Positioning Map: Plots the path to regional and international markets.

 

Results Delivered:

• +15% dealer sell-through in 60 days for a retail network.

• RM18k/month saved by cutting low-ROI channels.

• +22% repeat purchase rate in 45 days through retention system overhaul.

 

Azraai’s value is simple. He reads a business fast, identifies the real levers, and architects a plan that delivers ROI in weeks, not years. Under his leadership, Aha Consulthink is not an agency, not a consultancy, it’s a force multiplier for sustainable, scalable growth.