Our DNA

We don’t sell services. We engineer clarity, strategy, and legacy for businesses that cannot afford guesswork. At Aha Consulthink, strategy is not theory it is the engine of transformation.

We are a strategic consultancy for founders, leaders, and institutions who demand clarity, commercial impact, and enduring growth.

Founded by Azraai Hafiz Azmi and powered by a senior leadership team with over 50 years of combined experience, Aha Consulthink exists to turn complexity into clarity and clarity into legacy.

Who We Are

We are not a typical agency. We are builders of systems, markets, and brands that last. Our work helps decision-makers cut through noise, unlock leverage, and move decisively when the stakes are highest.

Our Belief System

Clarity over noise. Focus only on the levers that move the business.
Impact on activity. Every action must generate measurable commercial results.
Legacy over short-term wins. Growth should scale, sustain, and matter.

Our Method

We deploy proprietary intellectual property, frameworks, and tools engineered in-house and refined in the field.
B.E.A.R. Audit™. Exposes blind spots in Business, Execution, Assets, and Revenue.
F.I.R.E. Funnel Framework™. Funnels designed to ignite scalable revenue growth.
Clarity Blueprint™. Turns complex decisions into sharp, actionable strategies.
Global Positioning Map™. Anchors local dominance, prepares brands for global play.

Explore Our Frameworks →

Led by Strategic Principal

Azraai Hafiz Azmi.

Chief Executive Officer & Strategic Principal Lead

Strategist, builder, and legacy architect with 15+ years across business, marketing, and transformation in Malaysia and Southeast Asia. Azraai has built, scaled, and repositioned organizations across digital platforms, FMCG, retail, and institutional projects.

Signature fingerprints:

ADIRA Project & Throttle Vault (UiTM). A student-powered digital economy ecosystem.
Tekhne (Hong Leong Industry Group). Purpose-driven campaigns rooted in identity and emotion.
Sin Lianhap. From trading store to next-gen industry experience center.
Mosaic Expert. Elevated to cultural and design authority through digital strategy.

Meet Azraai →

50+ Years of Combined Leadership

Finance. Technology. Creative. Strategy.

Suffian Rasa - Vice President of Finance
Over a decade in corporate finance, management accounting, FP&A, budgeting, and audit. Oversees a portfolio exceeding MYR 10 million with a proven record in government grants and compliance.

Thanesh Kumar - Vice President of Technology & Digital
9 years in web, mobile, and blockchain development. Degree in Cyber Security + certification in Ethical Hacking. Designs secure, scalable ecosystems tailored to SME growth.

Yusof Shaha - Executive Director, Creative Operations
13+ years in creative direction and digital content. Translates complex strategies into impactful narratives and visuals, ensuring flawless delivery from concept to execution.

Together, we form the engine room of Aha Consulthink, where frameworks meet execution, and vision meets delivery.

Meet the Team →

Our Legacy Footprint

We don’t pitch theory. We deliver outcomes.

Throttle Vault x UiTM – ADIRA Project - Digital economy ecosystem with 188,000 students & 22,000 staff.
Sin Lianhap Transformation - From trading store to modernized industry experience center.
Tekhne (Hong Leong Industry Group) - Emotional branding strategy with national resonance.
Mosaic Expert - Elevated to a design authority through cultural and content architecture.

See Our Projects →

Your Next Move

If you’re ready to move beyond survival into legacy-building growth, we’re ready to architect it.

Book a High-Stakes Clarity Call™ →
Start Your B.E.A.R. Audit™ →
See the Frameworks in Action →